Writing process
Great content starts with a solid foundation.
I invest the time upfront to understand your business, industry and perspective. That helps us find a fresh take on the topic and develop a more compelling story to connect with your target audience.
Every writing project includes the same core steps:
- Create brief: Establish the audience, format, objective, theme, keywords and voice
- Conduct research: Interview subject matter experts and collect data and examples
- Develop outline: Decide on a structure and what points to include
- Write: Draft the narrative
- Edit and finalize: Address your feedback and polish the draft for publication