Brand positioning and strategy
Establish your brand's identity.
Through my structured workshop, we’ll work together to uncover your organization’s values, differentiators and value proposition. You’ll walk away with clear messaging and a distinct voice to apply across your website, marketing materials and other content.
Engagements include:
- Customer and competitive analysis
- Narratives and messaging
- Voice guidelines
- Collaborating with designers to guide visual branding
Marketing strategy and planning
Create a plan to reach your customers.
Growing your business requires meeting your customers where they are with a message they can’t ignore. I partner with you to translate your business goals into marketing objectives and develop a plan to achieve them.
Customized services include:
- Persona development
- Buyer journey map
- Industry strategy
- Annual marketing plans
Thought leadership strategy
Build a reputation as the go-to expert in your field.
A thought leadership program builds credibility by showing prospects you understand their challenges and how to solve them. Whether you want a program centered around your organization's capabilities or an individual's expertise, we’ll work together to sharpen your point of view and develop a plan to produce consistent thought leadership content.
Engagements include:
- Subject matter expert (SME) interviews
- Theme and topic identification
- Visibility strategy (social media, speaking engagements, PR, partnerships)
- Content briefs
Content strategy
Get your content seen by the people who matter.
A successful content strategy ensures you provide the right information to meet your customers at every stage of their buying journey. I assess your current content to identify what’s working, what can be improved and what’s missing — then map out a plan to reach your goals.
Depending how far along you are in your content strategy, our partnership may include:
- Qualitative content audits
- Buyer personas and journey maps
- Content mapping
- Topic brainstorm
- Content calendar and briefs
- Distribution plan
- Collaboration with SEO/GEO/AEO experts and other teams and vendors
Communications strategy
Tailor your story for employees, customers, media, investors and other stakeholders.
When you’re navigating an organizational change, launching an initiative or establishing your reputation, you need a plan to make sure the people affected understand your story. I help you shape messaging, identify what content you need to develop and figure out where you need to show up to reach your audience.
Capabilities include:
- Messaging
- Campaign planning
- Partnering with media relations experts to pitch your story